Client Requirements: Establishing the Foundation for Success

Initial Goals and Objectives

Demure Sports approached us with a clear yet ambitious set of objectives. The primary goals were:

  • Increase Online Sales: Drive a 50% increase in online sales within 12 months.
  • Enhance Brand Visibility: Establish a strong presence on social media and online marketplaces.
  • Optimize Ad Spend: Improve ROAS (Return on Ad Spend) and reduce ACOS (Advertising Cost of Sales) by 20%.
  • Customer Experience: Develop a seamless, user-friendly eCommerce platform that enhances customer experience and maximizes conversions.

Client Expectations

  1. Comprehensive Market Analysis: The client sought an in-depth understanding of the competitive landscape and consumer behavior in the sportswear industry.
  2. Multi-Platform Advertising: They required a well-rounded digital marketing strategy, incorporating Facebook ads, Amazon ads, Pinterest ads, and influencer marketing.
  3. eCommerce Optimization: The client emphasized the need for a robust Shopify store optimized for SEO and conversion rates.
  4. Quantitative Metrics: Clear and measurable outcomes, focusing on profit margins, ROAS, ACOS, and online visibility metrics.

Our Process

Market Research:

Strategies Implemented: Multi-Platform Approach

SEO Strategy:

Whether you’re tracking expenses, planning a budget, or investing for the future, our tools and resources are here to help. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Organic Ranking

Online Search Performance:

SEO: Increasing Reach & Engagement

Organic Ranking: Top of Search:

Google Ads:

Whether you’re tracking expenses, planning a budget, or investing for the future, our tools and resources are here to help. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Facebook Ads: Increasing Reach & Engagement

Objective: Leverage Facebook’s vast user base to increase brand awareness and drive traffic to the online store. Using Facebook’s advanced targeting options.

Pinterest Ads:

Google Ads:

Whether you’re tracking expenses, planning a budget, or investing for the future, our tools and resources are here to help. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

We initiated the project with extensive market research and competitor analysis for each platform to align our strategy with platform-specific dynamics:

  1. Amazon Market Insights: We examined top-performing sportswear brands, identified high-demand keywords like “athleisure” and “performance wear,” and studied pricing strategies.
  2. eBay and Etsy Research: eBay leaned towards bargain shoppers, so we focused on offering bundles and promotions. Etsy, known for its handmade and artisanal items, required emphasizing the sustainable and ethical nature of the products.
  3. Shopify Competitors: Shopify competitors mainly leveraged influencer marketing and social proof (reviews) for conversions. We studied user interfaces and optimized Demure Sports’ Shopify store to reflect a seamless shopping experience.
  4. Walmart: With Walmart’s increasing online presence, we focused on positioning Demure Sports as a premium yet affordable option.

Shopify Strategy

Objective: Increase product visibility and sales on Amazon by optimizing ad spend and improving ACOS.

  • Product Listings: We optimized product titles, descriptions, and images to enhance searchability and appeal.
  • Keyword Bidding: Strategic bidding on high-conversion keywords helped lower ACOS to 18%, down from 25%.
  • Sponsored Product Ads: These were used to highlight top-performing products, resulting in a 35% increase in sales.
ACOS
0 %
Increase in Sales
%

Ebay Strategy

Objective: Increase product visibility and sales on Amazon by optimizing ad spend and improving ACOS.

  • Product Listings: We optimized product titles, descriptions, and images to enhance searchability and appeal.
  • Keyword Bidding: Strategic bidding on high-conversion keywords helped lower ACOS to 18%, down from 25%.
  • Sponsored Product Ads: These were used to highlight top-performing products, resulting in a 35% increase in sales.
ACOS
0 %
Increase in Sales
%

Etsy Strategy

Objective: Increase product visibility and sales on Amazon by optimizing ad spend and improving ACOS.

  • Product Listings: We optimized product titles, descriptions, and images to enhance searchability and appeal.
  • Keyword Bidding: Strategic bidding on high-conversion keywords helped lower ACOS to 18%, down from 25%.
  • Sponsored Product Ads: These were used to highlight top-performing products, resulting in a 35% increase in sales.
ACOS
0 %
Increase in Sales
%

Amazon Strategy

Objective: Increase product visibility and sales on Amazon by optimizing ad spend and improving ACOS.

  • Product Listings: We optimized product titles, descriptions, and images to enhance searchability and appeal.
  • Keyword Bidding: Strategic bidding on high-conversion keywords helped lower ACOS to 18%, down from 25%.
  • Sponsored Product Ads: These were used to highlight top-performing products, resulting in a 35% increase in sales.
ACOS
0 %
Increase in Sales
%

Shopify Strategy

Objective: Increase product visibility and sales on Amazon by optimizing ad spend and improving ACOS.

  • Product Listings: We optimized product titles, descriptions, and images to enhance searchability and appeal.
  • Keyword Bidding: Strategic bidding on high-conversion keywords helped lower ACOS to 18%, down from 25%.
  • Sponsored Product Ads: These were used to highlight top-performing products, resulting in a 35% increase in sales.
ACOS
0 %
Increase in Sales
%