Achieving 50% Revenue Growth Across 5 Platforms
with 4:1 ROAS and 60% Sales Boost
Client
Demure Sports
Services Used
Ecommerce Management
Amazon, Ebay, Etsy, Shopify, Tiktok
Marketing
Google Ads, Meta Ads, Amazon Ads, Pinterest Ads, Tiktok Ads
SEO
Influencer Marketing
Industry
Fitness & Sports
Vision and Mission
Vision:
To become the leading online sportswear brand, providing high-quality, performance-enhancing sports apparel and accessories to athletes and fitness enthusiasts worldwide.
Mission:
Our mission was to create a seamless and engaging ecommerce experience for customers while focusing on product quality, sustainability, and inclusivity. The aim was to penetrate various ecommerce platforms like Amazon, eBay, Etsy, Shopify, TikTok Shop, and Walmart, reaching sports enthusiasts on a global scale.
We were committed to using cutting-edge digital marketing strategies—Facebook Ads, Amazon Ads, Pinterest Ads, and SEO optimization—to grow online visibility, increase sales, and build a loyal customer base.
Client Requirements
- Expand presence on platforms like Amazon, eBay, Etsy, Shopify, TikTok Shop, and Walmart.
- Implement a comprehensive digital marketing strategy, including SEO, Google Ads, Meta Ads, Pinterest Ads, Amazon Ads, and influencer marketing.
- Optimize product listings to boost search rankings and conversions.
- Maximize return on ad spend (ROAS) and minimize advertising cost of sales (ACOS) through efficient ad strategies.
- Enhance customer engagement using email marketing and social media.
Problems & Challenges
To enhance its market presence, the client aims to expand on platforms such as Amazon, eBay, Etsy, Shopify, TikTok Shop, and Walmart. A comprehensive digital marketing strategy will be implemented, focusing on SEO, Google Ads, Meta Ads, Pinterest Ads, Amazon Ads, and influencer marketing. The optimization of product listings is crucial to improving search rankings and conversions. The client seeks to maximize return on ad spend (ROAS) while minimizing advertising cost of sales (ACOS) through efficient advertising strategies. Additionally, enhancing customer engagement via email marketing and social media will be prioritized to foster brand loyalty and increase sales across these platforms.
Market Research
Strategies Implemented
1. SEO (Search Engine Optimization)
Organic Ranking:
Online Search Performance:
SEO: Increasing Reach & Engagement
Organic Ranking: Top of Search:
Google Ads
We employed tools like Google Keyword Planner to identify keywords with high relevance and low competition. By strategically placing bids on these keywords, we ensured that ads were seen by the right audience, reducing wasted ad spend.
Influencer Marketing
We collaborated with 10 mid-tier influencers in the fitness space who had a combined following of 1 million. These influencers posted product reviews, workout videos, and outfit inspiration posts.
Key Metrics:
- Sales Growth: Influencers contributed to a 20% increase in overall sales.
- Engagement Rate: 6.7%
- Average Cost per Influencer: $2,000 – $15,000
Facebook Ads: Increasing Reach & Engagement
Facebook was chosen for its vast reach and precise targeting options. The following strategies were implemented:
- Audience Targeting: We used Facebook’s custom audiences to retarget website visitors and cart abandoners. Lookalike audiences were created based on existing customers’ profiles.
- Ad Creatives: Demure Sports ads showcased lifestyle imagery, with athletes wearing the products in real-life situations. The use of video ads further increased engagement.
Pinterest Ads
We employed tools like Google Keyword Planner to identify keywords with high relevance and low competition. By strategically placing bids on these keywords, we ensured that ads were seen by the right audience, reducing wasted ad spend.
Ecommerce Strategy for Growth and Success
Product and Market Research
- Identify target audience: Understand customer needs, preferences, and pain points through surveys, focus groups, and social media analysis.
- Conduct competitor analysis: Evaluate competitors’ product offerings, pricing, and marketing strategies. Use tools like SEMrush, Ahrefs, and SimilarWeb.
- Trend analysis: Leverage tools like Google Trends and Amazon Best Sellers to identify growing market demands and seasonal trends.
- Pricing strategy: Develop a competitive pricing model that balances profitability with customer expectations.
Shopify Strategy
Objective: Our goal is to drive traffic to the Shopify store, improve customer experience, enhance conversion rates, and create a seamless user journey with optimized sales funnels.
Strategy
- Comprehensive keyword-rich product, blog, and category pages.
- Utilize Instagram Shopping and Pinterest Pins for traffic.
- Run targeted Google Ads and Facebook Ads for relevant traffic to product pages.
- Enhance website interface for fast-loading mobile experience.
Ebay Strategy
Objective: Our goal is to expand the product catalog, gain a competitive edge through improved search visibility, enhance average order value, and increase customer retention.
Strategy
- Implement cross-selling strategies to suggest related products.
- Utilize eBay’s Promoted Listings for better search visibility.
- Optimize titles and descriptions with keyword-rich content for eBay.
- Adjust prices competitively based on competitor analysis and customer behavior.
Tiktok Strategy
Objective: Our objective is to leverage TikTok’s viral potential to increase brand awareness, drive direct sales through TikTok Shop, engage younger audiences, and achieve viral product marketing.
Strategy
- Create authentic short-form content highlighting product features
- Run interest-based ads with short, creative videos
- Partner with micro-influencers for engaging product videos
- Optimize product catalog for seamless shopping within the app
Etsy Strategy
Objective: Our aim is to increase organic visibility for niche products, improve customer engagement, build a strong brand presence, and ultimately boost customer loyalty.
Strategy
- Optimize product titles, descriptions, and tags with relevant keywords
- Use high-quality, creative product images for the artisan community
- Foster engagement with personalized messaging and responses to reviews
- Utilize promoted listings and off-site ads for targeted visibility
Amazon Strategy
Objective:Our goal is to increase product visibility, improve sales, optimize ad spend, achieve an ACOS of less than 20%, and scale brand presence globally on Amazon.
Strategy
- Enhance titles, descriptions, and bullet points for customer search alignment
- Conduct thorough keyword research and optimize product listings
- Utilize Sponsored Product Ads and Sponsored Brand Ads for visibility
- Ensure brand protection and access additional advertising tools
Ecommerce Listing Optimization
Ecommerce Platform SEO
- Keyword Optimization: For each platform, we used specific SEO tools (e.g., Helium 10 for Amazon, eRank for Etsy) to identify high-value keywords and incorporate them into product titles, bullet points, and descriptions.
- Enhanced Content: Descriptions were crafted to balance user engagement and search engine algorithms, using product benefits, features, and targeted keywords.
- Customer Reviews & Q&A: We encouraged customer engagement through product reviews and answered frequently asked questions, which further boosted search rankings on these platforms.
Conclusion: A Resounding Success
Through a well-rounded marketing strategy combining ads, influencer marketing, SEO, and optimized product listings, Demure Sports achieved significant growth in both revenue and brand visibility. By using a data-driven approach and leveraging multiple platforms effectively, the brand experienced:
- Revenue growth of 300% in six months.
- ROAS of 4.5:1 across all platforms.
- A dramatic increase in organic traffic and conversions.
This case study demonstrates how an integrated, multi-channel strategy can achieve remarkable success for an e-commerce brand.